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Cup: L.A. Xfinity: Daytona CWT Series: Daytona
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Cup: Ross Chastain Xfinity: Cole Custer Trucks: Christian Eckes
By Tom Luttermoser Image credit: Hailie Deegan
Hailie Deegan is without a doubt the biggest driver in the Craftsman Truck Series, and has been for a couple years now. She won the Most Popular Driver award for the series in 2021 & 2022 for a reason, her fans love her and her sponsors seem to as well. Over her entire ARCA/ NASCAR career Hailie has enjoyed sponsorship from Monster Energy and has seen sponsors such as Pristine Auction and Ford Performance stay consistent as well. Since becoming a Ford Performance development driver, Hailie has seen support from Ford Motor Company's performance arm as well. For 2023, we were one of the first to break that Hailie would be moving over to ThorSport Racing after previous team DGR made the switch from Ford Performance over to TRD. What sponsors would follow or stay had not yet been released. But now we see in her Pre-Daytona Media day photos (seen below) in her IMSA Ford Performance fire suit. Absent from the suit is any sort of sponsorship. Below the Ford logo you can see a blacked out patch covering the Michelin logo. This goes to tell me either sponsors are not official, still working or simply not yet public. Now of course this doesn't mean anything, but it of course gets the speculation rolling. I have reached out to both Monster Energy as well as ThorSport for word on any sort of sponsorship for the young California native. At time of publishing I have not heard back from either. Check back for updates.
1 Comment
Bryan Young
1/18/2023 10:36:28 am
In addition to the sponsorship question, I'm curious about a comment Hailie made on her Instagram stating "I'm headed to Daytona for some IMSA racing!"
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Tom Luttermoser"Being a NASCAR fan since the mid-90s, I've seen my sport go through immense changes, from Earnhardt to Gordon, Gordon to Johnson, Johnson to the "Big 3". Petty's 200 to Busch's 229*. I've seen 2 generations of racers and 4 generations of racecars. I've seen the peak of the sport, I've seen the loss of a legend. I can, in fact say.. This is the greatest time our sport has seen since its golden era and it will do nothing but grow from here. We talk about the Golden Era, The Modern Era. I think, We're entering the NEXT GEN Era." Categories
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