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The United States and Germany led the way for the Formula E World Championship's growth in 2023 where the series passed NASCAR to become the 4th fastest growing fandom in motorsports internationally.  Formula E, South Africa. Image: Formula E By: Tom Luttermoser Per the Press release from the FiA, Formula E’s international fanbase increased 17% year on year to 344m*, taking it past NASCAR to become the fourth-largest motorsport. Germany and the USA were the fastest-growing markets by fanbase, up 45% and 30% respectively.
In 2023, the series introduced their Gen 3 car which broke all of the previous speed and performance records of the series 10-year history. The Gen 3 car debuted in Mexico City for the season opener back in January with the season concluding in a double header event in London at the end of July covering a total of 16 races spanning Europe, Asia, Africa, South America, and North America. Audiences for Live events grew 4% from the 2022 with China & the US plus new markets such as Brazil, India and South Africa seeing massive growth for the sport in terms of live race views. That number exceeded 225 million viewers. “We are well on the way to establishing Formula E as the most exciting and innovative motorsport for fans, alongside being the world’s most sustainable sport. Our teams and drivers exceeded all expectations from a year ago to take the GEN3 car and push it beyond what we all thought was possible. As a result, the entertainment value of Formula E racing is off the scale, which is attracting more fans and TV viewers than ever before. We are committed to building on that momentum and developing new ways of presenting our race events to grow the fanbase and audiences even faster.” - Jeff Dodds, Formula E CEO The Series's 9th season also saw the return of Maserati to single seat world championship racing for the first time in over 60 years.
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