Firekeepers Casino Extends Entitlement Sponsorship of Michigan International Speedway

Beginning in 2016, Firekeepers Casino became the entitlement sponsor of the August race at Michigan international Speedway, a partnership that has seen the track through Covid and the loss of the June race. 

“It’s truly an honor to continue our partnership with an iconic company like FireKeepers Casino,” said Michigan International Speedway President Joe Fowler. “We share the same core values as them: providing great entertainment, making memories with family and friends, and always raising the stakes. We’re excited to partner with them and continue to create excellent events for all our race fans.”

The Battle Creek, MI casino opened in August of 2009 and in August of 2023 announced a new, Multi-year deal to retain entitlement sponsorship of the August Michigan race.

“The partnership between FireKeepers and Michigan International Speedway is valuable in so many ways. Our VIP’s love the special access they receive, while huge crowds from throughout the region travel in and interact with our valuable brand,” stated Frank Tecumseh, Chief Executive Officer at FireKeepers Casino Hotel. “The racing drama and fantastic finishes at M.I.S. have everyone on their feet and that’s the type of wining experience we deliver at FireKeepers.”  ​

Staff Write Up