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Chuck E. Cheese is entering the sports partnership world for the first time, and they are doing it in NASCAR! Charles Entertainment Cheese will be a 2-year partnership with Hendrick Motorsports (Insert Mickey Elliott joke here) starting at Charlotte's Coke 600 Memorial Day weekend.
"As part of a two-year collaboration, the co-branded "Racing World" will feature Hendrick Motorsports in Chuck E. Cheese locations across the country by offering kid-focused video content and a variety of licensed products." This partnership could greatly benefit both parties involved with Chuck E. Cheese bringing in new customers from the tracks to their stores and HMS gaining new young racing fans from the restaurants. With the younger audience being something the sport of NASCAR is desperate for, this could also be a win for the sport as a whole. From Hendrick Motorsports announcement; In addition to licensed merchandise, fans will have several ways to interact with racing and all new entertainment, including:
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Tom Luttermoser"Being a NASCAR fan since the mid-90s, I've seen my sport go through immense changes, from Earnhardt to Gordon, Gordon to Johnson, Johnson to the "Big 3". Petty's 200 to Busch's 229*. I've seen 2 generations of racers and 4 generations of racecars. I've seen the peak of the sport, I've seen the loss of a legend. I can, in fact say.. This is the greatest time our sport has seen since its golden era and it will do nothing but grow from here. We talk about the Golden Era, The Modern Era. I think, We're entering the NEXT GEN Era." Categories
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