Breidinger Out With Busch Beer's Accelerate Her

By: Tom Luttermoser. Image Via Toni Bredinger's Twitter

Just a couple of months ago around the time of the Daytona 500, Anhueser-Busch announced a Program to support Women in motorsports called Busch Lite Accelerate Her. A $10 million, 3 Year commitment that takes aim at the inequity of recourses availible to women in motorsports such as funding for track time or media exposure. Along with Names such as Natalie Decker, Brittney Zamora, Jennifer Jo Cobb & Stephanie Moyer, Toni Bredinger  was among several other female driver announced to the program. 

Today SFM finds out that in a NASCAR on Redditt AMA, Toni confirmed she is no longer part of AB's program. 

"Right now there is a huge narrative larger corporations are trying to say they support women in sports. So they make big announcements that they are supporting." She states. She is not wrong, I happen to watch Hulu a lot and one of the ads plaid multiple times is for supporting women in sports though they never mention how they plan to do so. Supporting stick and ball athletes is a very affordable endeavor in comparison to supporting racing drivers. 

"It’s important that people know – if a company isn’t on my car or my suit or my helmet they aren’t my sponsor,” Breidinger continued. “I’m focusing on my sponsors that are actually being about it and putting my car on the track and really supporting women in sports.”

Visual and financial support on the race car are arguably the most important things to support any driver in any series. We in NASCAR have seen former champions of the sport who were still competitive lose their rides to someone bringing sponsorship. Today we also see 2x Champion and all-time wins leader Kyle Busch fighting over the same thing.