Alpha Prime Just Got Cheesy

By Tom Luttermoser             Images Via: Lower Alpha Prime Twitter. Above: Sean Gardner

 
Xfinity Series Team Alpha Prime Racing has some cheesy jokes on their Twitter today to announce a new sponsorship partner. They showed off this GOUDA looking race car in their announcement that Wisconsin cheese company and long time Road America sponsor Sargento, would be joining the team and Wisconsin native Josh Bilicki atop the #45 Camaro for Watkins Glenn International after this Xfinity off weekend. 

Nearly a month after Josh and the 44 car slid into a Sargento advertisement sign at Road America and dragged it around the track, and per the team, that's the exact situation that brought the Wisconsin Cheese company to the new partnership. 

The Company stated that they like to have fun, and that is exactly where the idea to sponsor Josh and the Alpha boys came from. "Sargento has been a long-time partner of Road America and we are proud to have this iconic landmark in our own backyard,” said CEO of Sargento, Louie Gentine. “When we saw our sign on the front of Josh’s car, we had the same reaction as many others. We like to have fun so, we’re excited to partner with the Wisconsin native for this upcoming race."

Sargento is a Filmily-Owned Cheese company of 2,000 employees with $1.5 Billion in net sales founded in 1953 in Plymouth, WI. The company will be sponsoring Josh Bilicki's attempt who hails from Menomonee Falls, WI. Per the Alpha Prime announcement, Josh seemed really excited about the opportunity saying, "I am excited for this opportunity to partner with Sargento at Watkins Glen Raceway this August." He added, "As a native Wisconsinite, I have enjoyed Sargento products for many years. I am a true believer that everything happens for a reason, including my recent run in with the Sargento sign. I am thankful to be welcomed into the Sargento family and to represent a Wisconsin-based company in my upcoming race."


Is this a one race deal? Could this be a long term or at least a multi-race deal? I have reached out to both organizations but I have not heard anything as of yet.